Mike's Blog

head_left_image

Is Richmond ready for Green Marketing?

Richmond agents...what are your thoughts on green marketing in Richmond? Is the Richmond mass market ready for terms such as sustainable, eco, green, IAQ, etc?

Here's my thoughts- in Richmond we must take the green language out of green marketing. We must instead focus on the benefits provided by being green and leave the jargon behind. Instead of marketing "environmentally friendly"...market energy saving....instead of marketing "Sustainably built cabinets" market healthy homes made in formaldahyde free cabinets that eliminates off-gassing. These are just two examples- my point...take the jargon out and focus on the benefits.

Mike Hogan

Associate Broker

RE/MAX Commonwealth

(804)503-0811

RVARealtor1@gmail.com

____________________________________________________________________________________


 

Comment balloon 0 commentsMike Hogan • August 22 2008 10:20PM

Comments

Participate