Richmond agents...what are your thoughts on green marketing in Richmond? Is the Richmond mass market ready for terms such as sustainable, eco, green, IAQ, etc?
Here's my thoughts- in Richmond we must take the green language out of green marketing. We must instead focus on the benefits provided by being green and leave the jargon behind. Instead of marketing "environmentally friendly"...market energy saving....instead of marketing "Sustainably built cabinets" market healthy homes made in formaldahyde free cabinets that eliminates off-gassing. These are just two examples- my point...take the jargon out and focus on the benefits.