Mike's Blog


5 Green Guerrilla Marketing Ideas

There have been a ton of articles written about Guerrilla marketing. If you need an explantion of guerrilla marketing search the ActiveRain blogs- there are tons of references to it. For those EcoBrokers and others trying to reach the green niche here are a few ideas for you:

1. Recylced door hangers: Spend a couple hours a week walking your target area leaving door hangers. Make sure your printer is utilizing recyced paper and that fact is printed on the hanger along with your message.

2. Post-it Notes: 3M just came out with a line of 100% recycled Post-It Notes. Have your printer print your message on Post-It notes and leave them on car windows(they come off easily), on mailboxes, etc.

3. Seminars: Offer seminars on improving energy efficiency, eco friendy cleaning products, waterless landscaping. Partner with Green businesses and have your speakers come from those businesses. Offer a benefit to your target market- dont try to sell to them at the seminars. Make it a monthly event.

4. Keep CFL's in your car: When you meet a prospect to show a home, or get introduced to a potential client- give them a Compact Fluorescent Lightbulb with your business card attached.You can usually buy a bulk order of CFL's for $1.00- 1.25.

5. Green Topic-of-the-month: generate a list of green topics and distribute a monthly flyer that discusses a green topic (i.e. improving indoor air quality, No VOC Paint reviews, How to test your insulation, Testing for Radon).


Mike Hogan

Associate Broker

RE/MAX Commonwealth





Comment balloon 12 commentsMike Hogan • August 23 2008 11:54PM


I don't know what Guerrilla Marketing is, but I'll look it up. I really like the idea about giving away the CFL's to clients and prospects with the business cards. We can get more people using them and promote ourselves.

Posted by Sherry Laursen, MAKING YOUR REAL ESTATE DREAMS A REALITY (Remax Premier Group) over 10 years ago

Great suggestions as I have just been certified to provide training for Live Green, Live Smart out of Minnesota. Thanks for sharing green ways to get the message out. :)

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 10 years ago

Sherry: You really should check out Guerrilla marketing. Basically its the idea of gaining maximum exposure using the least amount of money- money is replaced by using energy, time and imagination. This idea fits well with sustainability and utilizing less resources to meet goals.

Michelle: Whats Live Green, Live Smart?

Posted by Mike Hogan, MBA (The Hogan Group at Keller Williams Realty) over 10 years ago

Great suggestions.  I try to do as much as possible to do as Ghandhi suggests and "Be the change you want to see in the world". Small things add up if we all do them.

Posted by Deb Hurt, ABR, e-Pro,Green, TRC (Realty Pro Albuquerque) over 10 years ago

These are great ideas Mike.  thanks you for sharing.  I especially like the idea of the CFL's with the business card.  Makes you stand out in a unique way and helps the environment a tthe same time.

Posted by -- Casey Brischle, Spokane Home Loan Mortgage Professional (Columbia Bank) over 10 years ago

I have been using the CFL with the business card attached for about 5 months now. I track the number given away, the amount of CO2 saved, and the cost saving for each light. I put that on any postcards I send (using recycled paper, of course), and give away packs of 10 light bulbs to my buyers as they moving into their new homes  ( i include other items in this closing gift as well). Anyway, they are well received. It is a good idea...

Posted by Bethany Phillips, MBA over 10 years ago

Bethany-  I realllllly like the idea of tracking that and adding it to your postcards. I do the 10 pack to my clients as well- great ideas!!

Posted by Mike Hogan, MBA (The Hogan Group at Keller Williams Realty) over 10 years ago


Nice ideas, thank you for the post.

And Bethany, how many CFL have you given away and what are your savings numbers?

Posted by Jon Boyd, Ann Arbor Real Estate Buyers Agent (Home Buyer's Agent of Ann Arbor) over 10 years ago

Hi Mike,

Live Green, Live Smart is an institute that has renovated the first house in the world to the LEED platinum standard. A very difficult task indeed.

I travelled to Minnesota to see this house, you can too by going to livegreenlivesmart.org and clicking on the stars to read how they achieved the designation;.

Their goal is to get 50,000 homes renovated in a short time to reach the goal of a sustainable house.

If you have $ 1, 000 or $ 2,000 to spend or more. How can your clients upgrade their home for sale or to move in a new home and make a difference to their utilitiy bills.

I was trained to certifiy Realtors, brokers, agents etc. to be able to answer their clients questions so they can become the professional to turn to for advice. Your clients read info on the net for a year or two so they are usually way ahead of the Realtor in knowledge. Live Green, Live Smart aims to prepare you for those a questions or to work for a builder that builds these type of houses with the newest technology.

If intereseted in learning more please visit the greensciencebuild.net or email me directly and I will direct you to someone that can help you locally.

Sounds like you are on the right track with the light bulbs. I will be using your idea this year and keeping track of the savings as you suggested.

Best of luck, M

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) about 10 years ago

Mike, Have you done any of these seminars? How did it go? Have you written about them? Tell me more!

Posted by Dena Stevens, Putting The Real Into Realtor Since 2004 (Rocky Mountain Realty ) about 10 years ago


No I havent done anything with Live Green, Live Smart- but it certainly seems to make sense. Anyone that reads my blogs or my responses to other posts..knows that I seriously feel this is the way RE will be done in the near future. What we call GREEN today will be the norm in a few years.


Posted by Mike Hogan, MBA (The Hogan Group at Keller Williams Realty) about 10 years ago

Good blog post, but does Fritz have to do the testimonial thing EVERY blog he posts comments on? 

Thanks for the ideas. 

Posted by Terrylynn Fisher, HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc. (Dudum Real Estate Group - BuyStageSell.com) about 10 years ago